Aug 23, 2009

Communicating the Proposal

More to come...


This is a designed artifact and must stand alone without you having to talk through it. Use the full capability and affordances of a book, title page, page numbers, grid(s), table of contents, chapter openings, color coding etc.

Some of the information in this study is meant to be read, some scanned, some felt, some scrutinized deeply...design with that in mind.

Format : Any blurb or lulu size

Contents : TBD

Not each “thing” here needs its own page...group as you see fit. Play with pacing (ITS A BOOK!) create mood, contextualize and explain writing with imagery along the way. Give the reader pauses and surprises...remember this should communicate your company it’s reason for being (RATIONALE/WHY), the identity you made (WHAT) and how you made it (PROCESS). This should sing! It’s so interesting to share!

No comments: