Altering Your Organization

FIRST

Imagine that you have the ability to make changes in the organization 

to solve the core problem that you defined. write what changes need to 

occur. 

SECOND

Based on these changes, determine the NEWBrand Mind Space of your organization as described in the reading 4-D Branding: 

• Functional Dimension 

• Mental Dimension 

• Spiritual Dimension 

• Social Dimension 

Set up your descriptions using the same 4-D model diagram as used in the book. Determine the IDEAL perceptions of the organization as you want it to be in the future. Consider that you may still want to keep consistent some of the dimensions that you defined originally. Again, write a statement for each dimension in the first person. use the Virgin airlines example.